Human Resource at Varahe Analytics Pvt Ltd
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Varahe Analytics - Growth Consultant - Marketing - West (2-8 yrs)
Location: Mumbai; for projects across India
About Varahe Analytics:
- Varahe Analytics is one of India's premier integrated political consulting firms specializing in building data-driven 360-degree election campaigns. We help our clients with strategic advice and implementation, combining data-backed insights and in-depth ground intelligence into a holistic electoral campaign.
- We are passionate about our democracy and the politics that shape our world. We draw on some of the sharpest minds from distinguished institutions and diverse professional backgrounds to help us achieve our goal of building electoral strategies that spark conversations, effect change, and help shape electoral and legislative ecosystems in our country.
Roles and Responsibilities:
- Create and optimize paid ad campaigns on FB and Google ads.
- Analyze and optimize ad campaigns to increase social media traffic.
- Manage and optimize display campaigns across GDN (Google Display Network) and YouTube networks.
- Develop ad campaigns strategy to increase online presence of our SM platform.
- Coordination with graphics and content teams.
- Develop and handle marketing daily, weekly and monthly budget.
Necessary Skills:
- Proficiency in reading and speaking Marathi.
- Minimum 2 years of experience in performance marketing, with a proven track record of driving customer acquisition.
- Running campaigns on Meta platforms and Google Display Network.
- Experience in setting and optimizing Facebook Ad campaigns.
- Understanding of Key metrics to measure the success of Social Media Campaigns.
- Outstanding problem solver, ability to think creatively.
- Excellent written and verbal communication.
- In depth knowledge of FB ads and reporting tools like Google Sheets and MS Excel.
- Strong analytical skills and experience with performance marketing platforms (e.g. Google Ads, Facebook Ads, etc.)
- Strong project management skills and ability to work cross-functional.
- Good communication and presentation skills.
- Degree in marketing or a related field (if any).
Primary Skills:
Campaign Optimization, Campaign Strategy, Google Ads, Looker Studio, Facebook Ads, Google Analytics - Competent, Google Sheets.
