Product Marketing Manager

About Us :

- ValidateMe is a well funded blockchain technology company that is bringing the power of smart contracts to the world of documents (credentials, certificates, degrees, badges, offer letters, contracts, etc.). As digital documents have grown, so has forgery, tampering, and need for verification. We are solving the problem of trust and authenticity by giving an easy to use platform to issue various kinds of document on a blockchain. We are a product company, and have a B2B product which is validateme.online, and a B2C product which is edulocker.com. We already have some very large customers big universities like Sharda, publishers like SCHAND, schools like Prometheus, and hundreds more. We are rapidly growing!

Why should you join us ?

- Joining ValidateME will give you experience in blockchain, smart contracts, product development, augment reality, startup life, web development, AWS, cloud, etc. ValidateME has been started and lead by veterans from Silicon Valley, Walmart, Kosmix, QA Infotech, etc. So you will also get to work with some of the best technologist in the Industry.

Position :

- We are looking for an experienced Product Marketing Manager. S/he will be responsible for developing product marketing strategies (pricing, advertising, product launching) and craft compelling messages across marketing channels (landing pages, ad campaigns)

Key requirements :

- 3 to 8 years of experience doing online and offline marketing (preferable from product company)

- A degree in Mass Communication or Marketing from tier I or II college

- Experienced in trying various marketing channels, talking to customers, competitive analysis, product messaging, and customer success.

- Excellent presentation, written, and verbal communication skills. Quick to write blog posts, product one pagers, prepare presentations, etc.

- Working knowledge of various social media and web analytics tools (Google Analytics, FB ads, Linkedin ads, google ads, etc.)

The primary responsibility of this position includes :

- Developing marketing campaigns external communication plan for ValidateMe

- Manage ValidateMe and EduLocker's external print and electronic communication (e.g. web content, press releases, social media, email marketing etc.

- Content Development - Conceptualize and craft educational product and solution content for a variety of platforms

- Demand generation - Develop and implement strategies to drive awareness and demand

- Keeping a finger on the pulse what's happening and create media content - both video and print

- Ensure that welcoming and supportive interactions occur with all who communicate with ValidateMe

- Responsible for writing and effectively conveying messages for all communication for community and channels (print, digital, social media etc)

- Managing SEO and advertising budget

- To develop video stories (customers)

- Post-event analysis of various marketing vehicles and promotional activities

- Analyzing Market Trends and creating strategies based on that

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