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23/11 Lakshmi
HR at Vakilsearch

Views:5 Applications:2 Rec. Actions:Recruiter Actions:1 - Content Writer (3-6 yrs)

Chennai Job Code: 186506

The Key responsibilities involve in conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. Should be familiar with contents and responsible for delivering quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.

Responsibilities and Accountabilities:

- Content writing / Copy writing in different writing styles and on all kinds of topics, industries and domains 

- Research the topic(s), structure the writing pieces and create high quality, unique content.

- Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.

- Prepare well-structured drafts using Content Management Systems.

- Grow our subscriber base by providing them with regular, helpful content that- s aligned with their needs and interests.

- Coordinate with marketing and design teams to illustrate articles.

- Conduct simple keyword research and use SEO guidelines to increase web traffic.

- Editing/Reviewing content pieces for guidelines, specifications and language.

- Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.

- Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.

Qualification(s): Graduated in BA / MA in Journalism and Communication or BSc degree in Journalism, Marketing or relevant field / Experience (or) Visual Communication/Mass Communication / Any degree + 3 years of hands on content creation.

Experience : 

Nature of Experience: Experiencing in generating content for various requirements starting from documentation to marketing content (content marketing). Review and edit content and scale it to A class standards.

Length of Experience: 03 - 05 years

Skill Set & Personality Traits required:

- Proven work experience as a Content writer

- Excellent writing skills in English

- Hands on experience with MS Office and WordPress

- Excellent technical knowledge of HTML and web publishing

- Knowledge of SEO and web traffic metrics

- Familiarity with social media

- Attention to detail

- Good organizational and time-management skills

- Past experience producing content for the web specifically, as well as channel- specific knowledge (Blog, SlideShare, Facebook, Twitter, etc.).

- Past experience building audiences either online or offline.

- Ability to plan and create content relevant to a specific audience with a strong focus on SEO.

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