Senior Executive at V Mart Retail Ltd.
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V Mart Retail - Manager - Digital Marketing (8-10 yrs)
- Identify and grow new customer acquisition channels that meet company performance benchmarks
- Create effective digital strategies to drive online traffic, brand awareness, engagement and interaction across different product
- Examine consumer digital search data from agencies like google & gather insights to develop the content in accordance with customer requirement.
- Act as interface with various agencies for smooth execution of digital campaigns
- Digital brand management to ensure seamless communication across offline & online channels
- Devise Communication & content strategy across digital channels including App, website, social media
- On-board, evaluate and do end to end agency management for Social media
- Drive marketing efficiencies across existing channels through identifying any new opportunities and weeding out non-performing channels and strategies. Formulate and institutionalize best practices for ROI measurement and optimization
- Provide oversight, manage and can generate daily, weekly and monthly reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Ideate & conceptualize new marketing and communication ideas resulting in marketing effectiveness