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16/12 Praiddhi
Digital Marketing Executive at Uplers

Views:28 Applications:10 Rec. Actions:Recruiter Actions:10

Uplers - Progrmmatic Analyst (4-8 yrs)

Gurgaon/Gurugram/Hyderabad/Pune Job Code: 189915

Programmatic Analyst

Pay: $2145 - $2800

INR 1,05,000 - 1,90,000 Per Month

Experience - 4+ years

Location - Permanently remote, India

Technical Skills :

- 2 years experience in DV360

- 2 years experience in DCM

- Hands on experience in Campaign Management

- Good to have experience in Multi DSPs: DV30, TTD, Amazon, MediaMath, Inmobi, Xandr

- DV360 feature, execution, bidding strategies, PMP deals & optimization

- Act as the main point of contact for the client, internal departments, and third-party providers for Programmatic campaign needs

- Contribute to the development and execution of market strategies for Programmatic campaigns, including developing roadmaps, test plans, and risk/benefit analysis

- Creative A/B testing and sharing campaign insights with creative team including using DCO

- Planning, execution, optimization and scaling of brand awareness, performance and App install campaigns across all major DSP like DV360,TTD, MediaMath

- Actively test and analyze creative message, audiences and landing pages to deliver incremental volume

- Analyzing historical performance data to identify opportunities to improve campaign performance and maximize ROI/ROAS

- Proactively seek to share unique knowledge specialisms and insights across the -Programmatic team

 - Periodical audit build campaigns landing pages and traffic quality towards achieving defined KPI

- Collaborate with internal team on cross-channel campaign to optimum utilization of digital landscape

-Handles client queries and adhere to QA and SLA standards for paid social fulfilment

- Keep on top of industry changes, updates and emerging programmatic technology to quickly influence strategic levers for optimal targeting

- Provide detailed weekly/monthly and PCR reports with written insights and performance improvement plans

- 5+ Years of experience in Programmatic end to end campaign management

- Required multi DSP experience including DV30, TTD, Amazon, MediaMath, Inmobi and Xandr

- In Depth knowledge of DV360 feature, functionality, execution, bidding strategies, PMP deals and optimization

- A granular level and demonstrate hands-on knowledge of Ad trafficking majorly in DCM and tags generation

- Hands-on experience of managing Standard, Dynamic, Video, CTV ads at execution and planning level

- Should be able to work in result driven environment with data driven approach

- Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing to scale the campaigns

- Core understanding of conversions tracking and attribution including Floodlight pixel/Custom variables creations, conversion setting, lookback window

- Fair understanding of using brand safety tools like Double Verified and IAS

- Core understanding of programmatic technologies like SSP, DSP, DMP, Ad server ad exchanges, ad network and DCO

- Working knowledge of Google Analytics Setup, Optimization & Integrations

- Your time and work management skills are off the charts

- You are comfortable being up to date across all allocated clients and recent changes in the industry

- Provide detailed weekly/monthly and PCR Report with written insights that spell out goals set and reached along with stats

- Work with cross-functional teams (Design, Content, ATL, Search,Social) to attain business goals

- Excellent Communication verbal Skills

- Working experience on DataXu and Sizmek

- Basic understanding of other marking platform like Facebook and Google Ads

- Working on report automation data aggregator tools like Google Data Studio & supermetrics

- Hands on with Finance & invoicing for programmatic ad spend

- Working knowledge of Google Ad Manager [DFP]

- Scripting/programming [Programming language like Python/Django, Java, PHP, C#, Ruby, DoubleClick API]

- Good understanding of Programmatic API for dynamic creatives and data automation

- DV360,DCM and Google Analytics certifications

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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