About upGrad

upGrad is an online higher education platform providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy, and services, upGrad is creating an immersive learning experience - anytime and anywhere.

BTL Marketing at upGrad

- The objective of BTL marketing is to generate leads through on-ground activities.

- We identify potential customer touch-points, like for eg. residential apartments, corporates, tech parks, colleges etc

- In this setup, upGrad representatives will interact with potential customers to generate leads by convincing them to book a free career counseling session.

Job Overview :

- Visiting apartments/corporates and onboarding them for the campaign

- Working with agencies in planning and executing the campaigns

- Representing upGrad across various BTL campaigns in residential apartments, corporates, tech parks etc

- Making sure all operational and branding parameters are met as per campaign requirements

- Interacting with potential customers and convincing them to take up a free career counseling session

Work Timings

- 6 days a week

- Weekends working

- 7-8 hours a day

- Important Requirements

- Personal Vehicle (Mandatory)

- Corona Insurance

- Daily Update of Arogya Setu App

- Masks are mandatory

- Desktop or laptop with internet connectivity (Mandatory)

Compensation

- Duration for the internship shall be 3 months. For this period, the compensation would be between Rs. 15,000/- to Rs 20,000/- per month based on location and profile of candidate.

- Post this period, based on performance candidates shall get an offer for the post of Marketing Executive. Compensation for the same shall be shared post confirmation.

Desired Candidate Profile :

- 0 to 2 years of experience of working in Sales/Marketing

- Excellent communication skills in English and Hindi

- Driven to interact with people

- Looking to improve their interpersonal skills

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