PR Executive

Mandate :

1. Grow Upekkha reach & mindshare internationally

2. Build thought leadership

3. PR-related to funding and funded startups

PR Executive : 

About Upekkha :

Upekkha is a Value SaaS accelerator and early-stage fund. Over the last 4 years, we have helped 140+ SaaS founders build a Value SaaS or a capital-efficient business that creates high Optionality for them, i.e. high control over their growth trajectory. So far, we have accelerated 72+ startups; 6 of the first 10 of these have crossed $1 million in annual revenue profitably. Our investors include leading names in SaaS, like Freshworks CEO Girish Mathrubootham and G2 Crowd CEO Godard Abel, among many others.

Job Description :

Upekkha is looking for an experienced PR Executive to design, implement & evaluate the brand's media communication strategy to increase brand reach and mindshare. Joining Upekkha will make you part of a diverse and motivated team and a workplace that is forever remote.

Responsibilities :

- Creating accurate brand positioning and high recall among the media.

- Communication audit and developing PR strategy.

- Developing press releases, coordinating and executing PR campaigns.

- Create interview, public speaking and writing opportunities.

- Reputation management.

- Analysis of campaign results and creating reports.

Skills sought :

- Experience as a PR executive in a similar space

- Proven experience in coordinating and managing effective PR campaigns through various channels

- Excellent communication and presentation skills; comfortable as a public speaker

- Strong relationships with key stakeholders in the media

- Industry experience: 3+ years

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