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11/10 Uniworld Studios Team
Business Head at Uniworld Studios Pvt Ltd

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Uniworld Studios - Senior Digital Marketer - eCommerce Vertical (3-8 yrs)

Gurgaon/Gurugram Job Code: 180610

Uniworld Studios - Mid Senior eCommerce Digital Marketer

Job Description :

An experienced eCommerce Digital Marketing Expert who can create and deliver a good marketing strategy and is able to Create, track, analyze and optimize paid campaigns across search & display marketing channels. Manage & Optimize all social media platforms. Proficient in Developing a strategy for the improvement of organic search ranking and the maximization of ROI. Also must have a good knowledge of eCommerce SEO implementation.

- ROAS & ROI Focused Campaigns for Various eCommerce Brands

- Design and implement a social media strategy for companies to align with growth and profitability goal.

- Brainstorming & Strategy building for Existing & New clients.

- Able to create good Digital marketing Proposals

- Set specific campaign objectives and creating weekly sales reports

- Creation & Management of a social media calendar

- Able to Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news)

- Perform research and analysis on competitor's overall digital marketing activity

- Monitor engagement and web traffic metrics

- Partner with our customer service team to respond to queries in a timely manner and monitor customer reviews

- Oversee all the social media accounts- design & management.

- Suggest and implement new features to develop brand awareness, like promotions and competitions

- Stay up-to-date with current technologies and trends in social media, design tools, and applications

- Able to List & Prioritize keywords to attract the target audience.

- Monitor and analyze SEO statistics such as redirects, bounce rate, CPC, CTR, Conversion rate and other parameters.

- Perform keyword research in sync with business objectives to optimize existing content and uncover new opportunities

- Should be able to provide SEO analysis and recommendations

- Provide recommendations and execute/manage strategies for content development in coordination with SEO Goals - general and keyword specific

- Develop and implement link building campaigns

- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO

- Executing & Managing PPC campaigns across Google, Yahoo, Bing & Facebook

- Maintenance and monitoring of keyword bids account daily.

- Performing ongoing keyword research including discovery and expansion of keyword opportunities

- Optimize Ad copy, landing pages, and websites

- Daily Posting of creatives with proper hashtags on all social media platforms

- Generate Daily, weekly & monthly reports for all major metrics.

- Research and implement search engine marketing recommendations

Skills/experience :

- Good command over English (written & oral)

- Excellent knowledge of MS Excel, MS Powerpoint, Google Sheets

- Up-to-date with the latest trends and best practices in search engine marketing & a will to do best in class.

Key Skills : Google AdWords, Bing Ads, Facebook Ads, Google Analytics, Google Webmaster, PPC, SEM, SEO, Google Tag manager, Shopify

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