AVP Digital Marketing

Roles and Responsibility:

We are looking for a qualified AVP for Digital marketing to take the lead in developing successful, long-term digital marketing strategies for our company.

As the head of the function, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work with the marketing team, supporting teams (such as programmers) to launch campaigns on time and on budget.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

Responsibilities :

- Strengthen and evolve our digital marketing roadmap for every product and the company, overall

- Create and implement lead generation campaigns (paid and unpaid) for relevant TG to meet lead targets for all company products and services

- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

- Measure ROI and KPIs and prepare budget

- Develop specific campaigns to create and maintain high levels of customer interaction

- Oversee our social media accounts

- Manage and improve online content, considering SEO and Google Analytics

- Forecast sales performance trends and act proactively to increase our market segment

- Liaise with Product, Design and Sales teams to increase client satisfaction through cohesive strategies

- Motivate digital marketing team to achieve goals

- Monitor competition and provide ideas to stand out

- Stay up-to-date with digital technology developments

- Brainstorm new and creative growth strategies

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Skills:

- Proven work experience in a senior position in Digital marketing

- Demonstrable experience in designing and implementing successful digital marketing campaigns

- Strong understanding of how all current digital marketing channels function

- Solid knowledge of online marketing tools and best practices

- Hands on experience with SEO/SEM, Google Analytics and CRM software

- Familiarity with web design

- Excellent analytical and project management skills

- Strong team management and communication (written and verbal) skills

Attitude:

- Leadership driven approach

- Self-motivated and target driven

- Team Player with the ability to coordinate across functions and levels

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.