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12/01 Parvathi
Lead Talent Advisor at Uniphore Software Systems

Views:134 Applications:78 Rec. Actions:Recruiter Actions:14

Uniphore - Executive - Marketing Automation (3-6 yrs)

Bangalore Job Code: 142638

Uniphore is looking for a Marketing Automation Executive to join our global Demand Generation and Digital Marketing Team. We are looking for an individual contributor with some years of experience and tons of energy and interest in learning the future of demand generation and becoming a star marketer in our Team.

Responsibilities :

- Run marketing automation and set up marketing campaigns using Salesforce and Pardot

- Own marketing automation systems and their integration to other business systems

- Grow marketing generated pre-qualified leads

- Monitor incoming leads and optimize the funnel into the sales team, keeping track of how many leads were followed up on and closed won to closed lost opportunities

- Own lead scoring program, massaging lead scoring criteria to ensure it is focusing the sales team to concentrate on the most likely leads

- Build and improve the marketing reporting and analysis process and be able to show the marketing team's impact on revenue

- Measure and report performance of all marketing campaigns that go through our marketing systems

- Report to the executive team on effectiveness of website, social channels, landing pages, and own site analytics.

The Successful Applicant :

- 3+ years experience in a digital marketing role

- Extensive experience with Salesforce

- Proficiency with marketing automation platforms like Pardot or Marketo

- Proficiency with WordPress or similar CMS, HTML and CSS

- Proficiency with Google Analytics. Data-driven with previous experience reporting on site metrics and providing insight to decision-makers

- Experienced with online marketing tools

- Knowledge of effective SEO practices

- Excellent written and verbal communication skills

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