Unicommerce - Lead - B2B Product Marketing - eCommerce Vertical (4-10 yrs)
Job Title: Lead Marketing
Experience: 4-8 Years
Preferable Industry: eCommerce Technology
Main JD :
- Analyze current marketing initiatives to measure effectiveness and potential for improvement.
- Collate and deliver the product, customer success, and business-level communication. Enable our inbound go-to-market strategy and sales enablement plans.
- Strategize on the marketing operations tasks based on the content calendar and report on progress and deliverables.
- Create and execute marketing campaigns end-to-end and position our products as solutions to our customers and prospects across multiple regions.
- Empower cross-branding and promotions by preparing a foolproof marketing plan for our partners. Take a lead to run dedicated marketing campaigns.
- Drive product and features communication plan with cross-collaboration from product and other verticals within the organization.
- Engage with customers, partners, and prospects at various stages through their journey to learn how they use our solutions to improve content quality.
- Support with a variety of administrative tasks in the Marketing operations
Experience and Skills Required:
- 4-6 years of B2B product marketing experience, Experience in eCommerce automation, B2B technology or related role.
- Passionate about the fast-paced B2B and eCommerce technology landscape.
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions and present at the highest executive levels.
- Working knowledge of web analytics tools (Google Analytics, WebTrends).
- A keen eye for detail.
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