We are looking for an Assistant Manager - Digital Marketing who will be a part of the Marketing team. Excellent digital marketing skills, team & key stakeholder management and the ability to think creatively is a must for this role, as strategizing, planning and executing high performing digital marketing plans will be a key responsibility. The right candidate will be a self-motivated individual who will always go the extra mile to deliver.

- Manage performance marketing channels to maximize relevant KPIs

- Plan, create and execute campaigns end-to-end on all channel

- Identify, onboard, manage and scale new programmatic channels, app inventories, publishers and affiliates

- Negotiate the best possible commercials & terms with publishers and affiliates

- Monitor and analyze CPR/CPL/CPA campaigns on affiliate networks

- Manage daily communication with all partners and affiliates

- Work on MMP & API integration with programmatic channels, agencies and affiliates

- Respond to & resolves tracking issues, budget pacing, ad hoc inquiries

- Innovate and lead new campaign ideas

- Work with design and content teams to develop best-in-class marketing campaigns optimized for conversion, relevance, and customer preferences

- Acquire insights in online marketing trends in the industry and keep strategies up-to-date

- Create & drive strategy with the right prioritization of initiatives to deliver the highest returns on marketing spends

- Work closely with the product and business team to implement strategies

- Track and measure campaign level, ad-set level and ad level performance and determine actionable insights

- Lead funnel building initiatives, user acquisition, conversion & retention of users

- Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports

- Regularly optimize campaigns to continuously improve ROAS from the campaigns

Requirements :

- 3+ years of experience in managing Google/Facebook/Programmatic channels & Affiliate ad networks

- Minimum 1 year of relevant experience in onboarding and handling Programmatic channels & affiliate ad networks

- Experience in using Appsflyer and tableau

- Bachelor's Degree

- Excellent analytical skills

- Good communication & interpersonal skills

- Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations and plans

- Ability to work in a fast-paced start-up environment, learn on the job and get-things-done.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.