Job Description: Marketing Coordinator in Laundry Franchise Business

Position Overview :

The Marketing Manager Coordinator plays a vital role in a laundry franchise business by leading and executing marketing strategies and initiatives. They are responsible for coordinating marketing activities, managing campaigns, and promoting the brand to drive business growth and achieve targets. This role requires strong organizational skills, creativity, and a strategic mindset to effectively manage all marketing efforts.

Responsibilities :

1. Develop and implement marketing strategies and initiatives to promote the laundry franchise business.

2. Coordinate and execute marketing campaigns across various channels, including digital, print, and social media.

3. Conduct market research to identify potential customers, market trends, and competitors' activities.

4. Collaborate with the franchise management team to create marketing plans and budgets.

5. Monitor and analyze the effectiveness of marketing efforts, adjusting strategies as needed to maximize results.

6. Build relationships with media outlets, community organizations, and influencers to enhance brand visibility and partnerships.

7. Create engaging content for marketing materials, website, social media platforms, and advertising campaigns.

8. Manage the franchise's online presence, including website updates, social media platforms, and online listings.

9. Collaborate with cross-functional teams, such as operations and sales, to align marketing efforts with overall business objectives.

10. Organize and attend events, trade shows, and exhibitions to promote the franchise and generate leads.

11. Stay updated with industry trends, marketing best practices, and new technologies to drive innovation in marketing strategies.

12. Provide regular reports on marketing activities, including ROI, campaign performance, and market insights, to management.

13. Train and support franchisees in implementing franchise-wide marketing strategies and initiatives.

14. Ensure brand consistency and compliance with marketing guidelines across all marketing channels and materials.