JOB BRIEF

We are looking for Copywriters to work on executing social media campaigns for our exciting portfolio of clients. A keen understanding of social media platforms and ability to converse fluently is the key.

KEY OBJECTIVE OF THE ROLE

To provide a guiding principle for the team to develop social media solutions for the clients of TSBI and to ensure that the strategy is adhered to within the context of that assignment.

KEY RESPONSIBILITIES

- Understanding of bigger picture online objectives and ensure all activity supports wider online objectives for example, best practice back link building, keyword utilisation, etc.

- Responsibility for hands on interaction within social media sites such as Facebook, Twitter, etc.

- Responsibility for hands on interaction with off-site social properties - other people blogs, other company facebook fan pages, forums, etc.

- Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement.

- Use etiquette and ability to sell without selling online by delivering great service, great content & information but linking through to commercial transactions where relevant and appropriate.

- Use of a toolkit to measure and monitor social activity determine what works, tweak and improve content, communications, etc.

- Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered.

- Respond and react to changes within social networks - changes in functionality, methods of engagement, etc.

- Use great web etiquette to ensure the right message is delivered through the right channels without offending or annoying anyone.

- Deliver real time content within relevant social spaces which dynamically engages the audience.

SKILLS REQUIRED :

- Excellent communication skills both written and oral

- Strong writing, editing, and proofreading skills

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