HR Lead at Truweight Wellness Pvt. Ltd.
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Truweight Wellness - Analyst/Executive/Expert/Specialist - Search Engine Optimization (1-5 yrs)
Help to create and support marketing content to socialise and use for social media purposes (e.g. blog posts, posts from analysts and customers)
Perform ongoing keyword discovery, expansion and optimisation
Research and implement search engine optimisation recommendations
Research and analyse competitor advertising links
Ability to comprehensively manage off-page strategy, screen and execute in the right direction
Improve the overall ratings and reviews from the channels Facebook, Mouthshut and Google+.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code (Wordpress knowledge)
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Strong understanding of the Search Engine Optimisation (SEO) process.
Strong understanding of latest Google algorithms.
Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)
Experience with website analysis using a variety of analytics tools including Google
Analytics as well as internal reporting tools
Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific
Strong knowledge of competitor Analysis
Skills
Proficiency in Google Analytics and Google Webmaster tools
Good command over the English language
Understanding of latest SEO tools
Requirements
Proven SEO experience.
Proficiency in MS Excel, PowerPoint, and Word
Managing how to guard against negative Reviews attacks
Experience with website analytics tools (e.g. Google Analytics, webmaster tools and keyword discovery)
Working knowledge of HTML, CSS
Knowledge of ranking factors and search engine algorithms
Up-to- date with the latest trends and best practices in SEO
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