Traya Health - CRM Executive - Campaign Management (2-3 yrs)
Roles & Responsibilities :
- We are seeking a skilled and innovative Customer Relationship MaanagementExecutive to lead our digital communication strategy across various platforms including WhatsApp, email, and app notifications. As the Customer Engagement Manager, you will play a pivotal role in creating, optimising, and delivering engaging content to enhance customer experiences and drive brand loyalty.
Responsibilities :
- Audience Segmentation : Utilise customer data and segmentation strategies to tailor content to different customer segments, ensuring relevant and personalised messaging.
- Engagement Optimization : Continuously monitor and analyze engagement metrics to refine content strategies, improve open rates, click-through rates, and overall customer interaction.
- Ownership of customer engagement & journey across all communication platforms (PN, SMS, WA, Email, etc.)
- Strategize & execute engagement journeys basis audience segmentation & business objectives
- Design, execute and measure impact (and reiterate) campaigns (Push Notifications, WhatsApp, SMS, Email, etc.) using CRM tools like Moengage, Clevertap, etc.
- Brand Consistency : Maintain a consistent brand tone and messaging across all digital platforms, reinforcing the brand's identity and values.
- Collaboration : Work closely with cross-functional teams, including marketing, design, and product, to align content with broader business objectives and product updates.
- A/B Testing : Conduct A/B testing to experiment with different content approaches, subject lines, and message formats to optimise engagement.
- Compliance : Ensure that all content adheres to relevant industry regulations, data privacy guidelines, and best practices.
- Stay Current : Keep up-to-date with industry trends, emerging technologies, and customer behaviour to adapt strategies accordingly.
- Content Strategy : Develop and execute a comprehensive content strategy for digital communication channels, aligning with brand voice, values, and customer preferences.
Qualifications :
- Bachelor's degree in Marketing, Communications, or a related field (Master's preferred).
- 2-3 years of experience in customer relationship management (CRM), or similar role
- Proven experience in driving customer engagement strategy, with a focus on digital communication channels.
- Strong understanding of customer engagement metrics and how to interpret them for actionable insights
- Excellent written communication skills, with the ability to adapt content to different platforms and customer segments.
- Proficiency in data analysis to inform content decisions.
- Familiarity with customer relationship management (CRM) systems and marketing automation platforms.
- Creative mindset with the ability to think outside the box and drive innovation.
- Strong organisational skills and ability to manage multiple projects simultaneously.
- Knowledge of industry best practices, compliance standards, and data privacy regulations.
- If you're passionate about driving customer engagement through digital mediums, we encourage you to apply. Join our team and play a key role in shaping our brand's communication strategy across various digital platforms.