Roles & Responsibilities :

- We are seeking a skilled and innovative Customer Relationship MaanagementExecutive to lead our digital communication strategy across various platforms including WhatsApp, email, and app notifications. As the Customer Engagement Manager, you will play a pivotal role in creating, optimising, and delivering engaging content to enhance customer experiences and drive brand loyalty.

Responsibilities :

- Audience Segmentation : Utilise customer data and segmentation strategies to tailor content to different customer segments, ensuring relevant and personalised messaging.

- Engagement Optimization : Continuously monitor and analyze engagement metrics to refine content strategies, improve open rates, click-through rates, and overall customer interaction.

- Ownership of customer engagement & journey across all communication platforms (PN, SMS, WA, Email, etc.)

- Strategize & execute engagement journeys basis audience segmentation & business objectives

- Design, execute and measure impact (and reiterate) campaigns (Push Notifications, WhatsApp, SMS, Email, etc.) using CRM tools like Moengage, Clevertap, etc.

- Brand Consistency : Maintain a consistent brand tone and messaging across all digital platforms, reinforcing the brand's identity and values.

- Collaboration : Work closely with cross-functional teams, including marketing, design, and product, to align content with broader business objectives and product updates.

- A/B Testing : Conduct A/B testing to experiment with different content approaches, subject lines, and message formats to optimise engagement.

- Compliance : Ensure that all content adheres to relevant industry regulations, data privacy guidelines, and best practices.

- Stay Current : Keep up-to-date with industry trends, emerging technologies, and customer behaviour to adapt strategies accordingly.

- Content Strategy : Develop and execute a comprehensive content strategy for digital communication channels, aligning with brand voice, values, and customer preferences.

Qualifications :

- Bachelor's degree in Marketing, Communications, or a related field (Master's preferred).

- 2-3 years of experience in customer relationship management (CRM), or similar role

- Proven experience in driving customer engagement strategy, with a focus on digital communication channels.

- Strong understanding of customer engagement metrics and how to interpret them for actionable insights

- Excellent written communication skills, with the ability to adapt content to different platforms and customer segments.

- Proficiency in data analysis to inform content decisions.

- Familiarity with customer relationship management (CRM) systems and marketing automation platforms.

- Creative mindset with the ability to think outside the box and drive innovation.

- Strong organisational skills and ability to manage multiple projects simultaneously.

- Knowledge of industry best practices, compliance standards, and data privacy regulations.

- If you're passionate about driving customer engagement through digital mediums, we encourage you to apply. Join our team and play a key role in shaping our brand's communication strategy across various digital platforms.