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20/10 Abdullah Najeeb
Talent Acquisition Lead at Transsion Holdings

Views:62 Applications:13 Rec. Actions:Recruiter Actions:7

Transsion - Digital Marketing Role - eCommerce (7-9 yrs)

Noida Job Code: 181809

A) PURPOSE OF THE POSITION: The primary responsibility is to :

- Build Tecno mobiles brand equity in online channel

- Grow Ecommerce traffic, conversion and improve digital marketing efficiency

B) DUTIES & RESPONSIBILITIES :

- Implement and Execute Data Driven marketing using relevant platforms and tools

- Performance Marketing at various stages of the Product Lifecycle

- Plan and strategize to ensure key KPIs of the digital campaigns are delivered by planning an always-on digital strategy that covers programmatic, paid, search, social and ecommerce.

- Prepare weekly, monthly, quarterly & annual marketing calendar for respective account

- Plan and Execute campaigns on Amazon, Flipkart. etc. marketplaces to drive high ROAS and visibility to drive sales volumes.

- Responsible for online creative and content strategy

- Define and execute Digital marketing strategy for Tecno brand in online channel

- Periodic reporting on performance of campaigns and sales

- Maintaining catalogue, timely updates, launching new products

- Developing and executing new and innovative strategies for consumer acquisition and lowering customer acquisition cost(CAC)

- Continuous experiment and run A/B Testing on campaigns, messaging and targeting to improve ROI

C) IDEAL CANDIDATE:

- Skills/ Experience Required:

- Ideal candidate will have 7-9 years- experience in digital marketing space, should have handled multiple facets of digital marketing- social, display/ performance marketing - including experience of marketing on eCommerce platforms. Should have hands-on experience with SEO/SEM, website analytics tools (Google Analytics, Facebook Analytics, ecommerce analytics monitoring etc.)

- B2C digital marketing experience is a must

Required Behaviors/ Competencies :

- Business awareness

- Customer orientation

- Digital Marketing

- Analysis/Problem solving

- Teamwork

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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