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11/03 Namratha
HR Manager at Tradepass LLP

Views:320 Applications:112 Rec. Actions:Recruiter Actions:76

Tradepass - Manager - Marketing (4-6 yrs)

Bangalore Job Code: 114380

The Marketing Manager is responsible for the execution of marketing campaigns. They will be expected to work independently, demonstrate a very good understand of digital marketing tactics and data segmentation and analysis. The Marketing Manager can have more than one resource reporting directly into them.

Main Duties and Responsibilities

- Develop a well thought out marketing campaign for the exhibitor, sponsor, speaker and delegate acquisition

- Carefully manage spend on the allocated budget, ensure costs are controlled and due process is followed

- Implement as part of the marketing campaign a smart digital strategy to generate leads, create brand awareness and drive online registrations

- Work with the branding/web team to create and maintain a user-friendly website and ensure all company- wide data protection policies are adhered to

- In conjunction with the branding/web team, create, adapt, improve and optimize web communication for SEO and organic and keyword search.

- Develop/maintain social media profiles and quality content on Twitter, Facebook, and LinkedIn, to support and expand our digital presence

- Manage PR and press relations, appoint (where required) and manage third-party suppliers such as PR agencies, print and mail houses, digital marketing agencies, associations etc.

- Assist in the preparation and drafting of various communications (email, social media, blogs, etc. - ) including at times high-level press conferences

- Email Campaign, Print & Social Media

- Manage inbound marketing system, including campaign development and data analysis. Develop compelling custom content

- Optimize print, social media and blog campaigns to generate interaction, brand exposure, and sales

- Identify appropriate print and social media channels for targeted campaigns

- Develop and implement customer service response to common complaints and a process in which they are resolved and communicated

- Hands-on experience with inbound marketing systems, and familiarity with marketing automation practices

- Strong working knowledge of (HTML, Word Press-opyional) Email Campaign systems, Facebook, Twitter, YouTube, and
Instagram

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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