About Trademo :

- Trademo is a global supply chain intelligence SaaS company, headquartered in Palo Alto, CA. Using its proprietary algorithms, Trademo collects public and private data on global trade transactions, sanctioned parties, trade tariffs, ESG, and other events. Trademo analyzes and performs advanced data processing on billions of data points (50Tb+) using technologies like graph databases, vector databases, ElasticSearch, MongoDB, NLP, and machine learning (LLMs) to build end-to-end visibility on global supply chains.

- Trademo's vision is to build a single truth on global supply chains to help large and small businesses - discover new commerce opportunities, ensure compliance with trade regulations, and build operational resilience. World top giants like Amazon, DHL, Unilever, Blueberry, and other 150+ enterprise customers are already on our platform. Trademo is recognized as the most innovative and disruptive startup in the Bay Area in 2022.

- Trademo is the rarest Indian SAAS startup that secured - 100 crore in seed funding.

- Trademo was founded by Shalabh Singhal, who is a third-time tech entrepreneur. Shalabh is an alumnus of Goldman Sachs, IIT BHU, the CFA Institute USA, and Stanford GSB SEED.

Role:

Content Writer-B2B SaaS

Location : Gurgaon

- We are seeking a dynamic and enthusiastic Content Marketer to join our team. As a Content Marketer, you will play a crucial role in developing and executing marketing strategies to drive the success of our products.

- You will be responsible for translating domain knowledge and technical product details into compelling and marketable content that resonates with our target audience.

Responsibilities :

- Contribute to the content calendar and maintain a steady pipeline for content resources published each month. Examples include blogs, reports, ebooks, product guides, user manuals, whitepapers, infographics, templates, videos, presentations, etc.

- Building and executing Trademo's Webinars & Events

- Producing enticing content that positions the brand as an industry and thought leader, be that -

- Thought leadership or brand and product articles/blogs

- Interviews with influencers and thought leaders in the market

- Video scripts

- Email marketing content for lead nurturing programs

- Blogs with Pillar and Cluster content approach

- Manage review and ORM platforms like G2, Capterra, Reddit, and Quora, and engage with the audience from Trademo's side.

- Manage SEO with the internal team, including backlinking pitching and content, meta tags, keywords, ranking, etc.

- Analysis of content marketing campaigns - what's working / what isn't

- Competitor and market research

- Collaborate with internal designers, product, marketing teams, and industry experts to produce relevant content.

Requirements:

- Experience working in a B2B SaaS business in marketing

- Excellent written and verbal communication skills

- 2+ years of experience in content marketing for multiple countries.

- Hands-on experience in creating messaging for Events and Webinars

- Prior experience in building contacts and networks with publications

- Ability to strategize and create content relevant to a specific audience

- Experience planning and delivering content marketing strategy with a focus on lead generation

- A strong understanding of the SaaS sales funnel and the ability to think commercially around content

- Good knowledge of SEO.

- Prior experience/knowledge of Global Trade would be preferred

Anyone interested can share their resume