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07/10 Alefiya Fakhri
HR Recruiter at TSS Consultancy Pvt. Ltd.

Views:130 Applications:43 Rec. Actions:Recruiter Actions:17

TrackWizz - Executive - Marketing (1-2 yrs)

Mumbai Job Code: 180085

Job description

Roles and Responsibilities:

You are supposed to work with the Sales & Product team jointly on various channels. This includes the below mentioned, but it is not limited to:

- Develop, implement, and manage the lead generation and prospect sourcing programs for India, SA & USA, specifically for our TrackWizz Customer Onboarding and TrackWizz Anti Money Laundering products to drive new revenue generation by providing high quality B2B leads to the Sales Team

- Lead participation in virtual and physical events including pre-event promotion, audience engagement strategy, and post-event nurture

- Helping plan customer engagement and brand retention with existing customers

- Measuring the impact of the marketing initiatives

- Responsible for developing GTM strategies along with the Sales and Product Team for India and outside India

- Setting standards and processes which will aid in improving the brand positioning through all communication channels

- Plan events / seminars based on specific themes

- Continuously self-educate with the financial services landscape and new regulations and compliances & conducting marketing research to identify new revenue opportunities.

- Passionate about the space of marketing and clued-in campaigns, brands in the category and outside of it

Desired Candidate Profile:

- 1-2 years of proven experience as Marketing Associate or similar role in the field of Marketing, B2B lead generation and Digital marketing space

- Working on targeting the enterprise customer segment(B2B) in India and or outside India

- Good understanding of the Financial Services sector in India

- Passionate about B2B marketing

- Strong communication skills written and verbal

- Strong analytical skills with goal-oriented attitude

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