- We are currently looking to expand our startup and interested in an enthusiastic, quick learner who is keen to make a career in digital marketing.

- This job involves covering both SEO and Content Marketing functions and has the following key roles and responsibilities. We welcome applications from candidates who may have completed their internships or even students who have just finished their courses and are looking for full-time employment.

Keyword Management :

- Research and manage the entire portfolio of our organic search keywords through proactive keyword research on various platforms

- Develop, design, manage and track keyword themes

- Track website content against focus keywords, keyword themes and track rankings using our measurement tool

Onsite SEO :

- Regularly audit and optimize our web pages according to SEO best practices ensuring the presence of proper internal linking, meta descriptions and other elements required for effective onsite SO

Offsite SEO :

- Audit backlinks from previous SEO work and ensure that they are in line with white hat SEO best practices

- Identify new backlinking opportunities from high PR sites

- Identify, manage and track competitor sites in our SEO tool

- Develop a top-down backlinking strategy by analyzing link profiles of our competition

Website Management :

- Ensure proper page setup and internal linking

- Ensure proper index ranking in major search engines

- Ensure presence of appropriate redirects

Measurement and Analysis :

- Constantly monitor key metrics include domain ranking, page ranking, and other authority and engagement metrics

- Prepare consolidated marketing reports from across all digital channels that we engage in

SKILLS :

- Excellent educational background and solid English communication skills

- At least some training and ideally experience in SEO and Content focused roles

- Excellent knowledge of working with the WordPress platform to create and manage content

- Good knowledge of white hat SEO principles, link building, forum marketing, content optimization, and analytics. This will include knowledge of the latest SEO trends including Google Panda, Penguin, AMP, etc.

- Entrepreneurial nature with a strong desire to learn and excel

- Notice that this role is NOT about content writing but about how we can use existing content to improve our SEO rankings and also generate leads

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