Manager at CLTech Solutions Private Limited
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TourWiz - Manager - Marketing (10-12 yrs)
Responsibilities:
- Assist the marketing head in the implementation of digital marketing strategies & campaigns
- Plan and implement SEO activities (keyword research, on-page optimization, link building etc.) to increase rankings and drive more organic traffic
- Monitor the ongoing company presence on social media and plan new ideas to drive more engagement
- Plan and execute PPC campaigns on search and social media
- Plan and execute Whatsapp marketing campaigns
- Garner customer reviews and testimonials for website and social media
- Identify PR opportunities for higher brand exposure and handle PR outreach activities
- Plan content marketing activities coordinate with content writers & designers for timely delivery
- Collaborate with web developer for optimization of TourWiz web properties
- Planning and implementation of required Marketing tools/software
- Measure and report performance of digital marketing efforts using a variety of tools like Google Analytics, Google Webmaster, Hotjar, SEMRush, Facebook Insights etc
- Assist in the planning & execution of marketing activities related to trade shows and events
Skills and Experience
- Bachelors or above in marketing, business or relevant field
- At least 3 years of experience in a digital marketing role, preferably in IT
- At least 2 years of experience in SEO and SEM
- Experience in email marketing would be an advantage
- Knowledge of web analytics tools, particularly Google Analytics & Google Webmaster
- Knowledge of ad platforms like Facebook & Google Ads would be an advantage
- Creative thinker with the ability to deliver results with minimal supervision
- Analytical mindset and critical thinking
- Excellent communication and writing skills
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