ToothSi - Manager - Digital Marketing (3-5 yrs)
Manager - Digital Marketing
About ToothSi:
ToothSi is a new age startup in the dental space providing smile correction services at home. ToothSi utilises revolutionary Clear Aligner technology to make teeth straightening hassle- free and affordable. A desirous patient can have access to a superior quality, transparent and convenient alternative to conventional braces treatment at home. We are a well funded (>2 million usd) and rapidly growing startup operating in Mumbai and Bengaluru and soon to establish a PAN India presence.
What we can offer :
a. An ego-free, idea meritocracy
b. The opportunity to impact the smiles and lives of millions of people with the products we build
Responsibilities :
a. Develop and implement marketing- strategies- to facilitate brand- building, product promotions and- public relations- activities.
b. Improve User Acquisition and Lead Generation to efficiently grow our customer base
c. Quantitative analysis about customer behaviour/CRM & business insights etc.
d. Implementing lead acquisition/nurturing/outreach/remarketing campaigns spread across multiple channels
e. Maximize efficiency and effectiveness of digital marketing budget across all channels
f. Coordinating and participating in promotional and inbound marketing activities, working with designers, writers to market our products and services
g. Focus on leading development of digital and social engagement projects including website revamp, e-marketing campaigns and mobile applications
h. Examining ways to improve conversion rates and coming up with campaign recommendations
Requirements :
a. 3+ years of hands-on digital marketing experience
b. Thorough knowledge of AdWords, Google Analytics, SEM, SEO, Facebook Ads Manager, Custom Audiences, Lookalike Audiences, UTM Parameters and related terminologies
c. Experience managing digital marketing agencies
d. Excellent knowledge of inbound marketing and analytical software/metric analysis
e. Be extremely well organized, have experience in project/agency management and know how to get the most out of the agency team
f. Have been involved in search marketing or paid social media campaigns
g. Know how to build a powerful online brand
h. Tons and tons of copywriting experience, and that can include blogs, articles for SEO, well thought out YouTube comments, anything! Bonus if you- ve written plenty of Ad copies!
Benefits:
- High variable payouts
Job Functions
a. Marketing
b. Public Relations
c. Writing/Editing
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
