Brand Manager 

Key Responsibility :

1. Market Share :

- Strive towards an enhanced market share for the brand portfolio in line with the business objectives for the year.

- Achieve Volume and profit targets through conceptualizing, implementing, and evaluating marketing plans, activities, and strategies, both thematic & tactical

- Facilitate business and profit opportunities through Strategy Plans, SCAPA process, and Annual Brand Planning

2. Brand Strategy and Planning :

- Lead successful global marketing/ brand strategy and activities to improve visibility and credibility in the media

- Develop and present brand plans to ensure brand growth within the Competitive environment.

- Ensure efficient utilization and tracking of allocated and phased brand budgets.

- Constantly monitor competitive strategies and pricing and recommend brand pricing in order to protect and improve the brand's volume and profitability.

- Lead the PR brands portfolio strategy which comprehensively addresses market and competitors

- Allocate adequate resources to deliver the brand strategy

- Anticipate changes in trends and environment and identifies key business opportunities/risks and develop strategies for growth

- Build relationships with strategic partners, suppliers, and industry experts.

3. Brand Communication :

- Develop effective advertising and promotion programs to achieve the best quality and cost-efficiency standards in the industry.

- Lead timely implementation and evaluation of marketing plans and extend the brand communication through all mediums like; fashion, lifestyle, cricket, movies etc., and the other innovative ways/mediums.

- Anticipate future trends in terms of communication and their impact on business

- Draw clear business implications from communication performance and use it to maximize brands- performance

- Assess skills of creative / media agencies and continuously manage/challenge them to provide an exceptional level of service

- Lead a creative / media agency pitch including selection recommendation

- Leverage Digital media initiatives to further strengthen brand activation.

4. Brand Activation :

- Identify promotion best practices out of his/her market scope, use them to inspire the continuous improvement of promotions on his/her brand(s) and set up best practice sharing tools across teams and companies

- Translate global brand strategy into relevant local activation, setting and directing brand/portfolio promotion strategy

- Ensure adoption of brand activation/channels relevance & strategy by the Sales department / Sales director

- Allocate & prioritize promotion resources according to brand/portfolio strategy

- Lead new innovative activations or promotional ideas to give our brands a competitive edge and a greater PR Value

- Liaise with Brand Owners, internal departments and external agencies for timely implementation of all activities.

5. Brand Leadership :

- Develop global brand vision & crusade for a Group strategic brand drawing on brand, consumer and key markets understanding

- Anticipate mid- to long-term changes within the environment and take them into account when defining vision

- Inspire commitment and alignment of the global network behind brand vision & crusade

- Seek and define new, engaging and inspiring ways to successfully communicate brand vision & crusade to internal and external stakeholders

6. Consumer Insight and Market Intelligence :

- Commission researches to monitor brand health and gain consumer insights

- Advise on new product development and strategies, packaging, printing technologies etc through consumer insights derived from market research, competitive mapping and other market intelligence.

- Monitor monthly volume and industry performance to generate accurate and meaningful insight about consumers & categories

- Monitor pricing analysis for effective pricing strategy of new brands/ Markets

7. Team Management :

- Managing, developing and coaching the Brand team to ensure the team acquires a greater understanding of brand management.

- Develop, train and motivate Regional Marketing Managers in order to ensure high standards of performance.

Job Requirement :

- Post Graduate in Marketing Management from a Premier B School

- 9-12 years of total experience in handling sales and marketing of consumer brands at -National level

- Prior experience with FMCG Industry is Mandatory

- Should have at least 5 years of experience in generating and translating customer insight into brand plans

- Should have experience in managing brand activity in the Digital Space

- Experience in reappraising an existing or establishing a new brand / Business would be desired

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