HR - Executive at Toothsi
Views:623 Applications:133 Rec. Actions:Recruiter Actions:53
Toothsi - Assistant Brand Manager (2-5 yrs)
- Assist Performance Marketing Manager to execute performance based campaigns via paid acquisition channels to grow direct business
- Maintain acquisition target achievement
- Maximise ROAS
- Maintain high quality of inflow
- Improve full-funnel performance across paid online channels (Search, Social, Affiliate & Display)
- Own digital campaigns' daily performance checks to ensure campaigns are running effectively and within budget
- Supporting in the delivery of Biddable strategy to deliver growth, and efficiency targets
- Understand and deliver planned KPI's for media, traffic, sales and campaigns.
- Monitor performance on what's not working and optimize; and amplify what's working.
- In-depth analysis and reporting; data management through automated dashboard solutions
- Collaborate with sales team to work back from sales target on assigned markets
- Constant market, competition and trend observation to be always on top of innovations in paid media
Operational :
- Optimization and further development of paid search, social & display strategies in close cooperation with the agency
- Operational support of the performance channels together with our media agency for creative, technology & CRM
- Operational support in managing martech platform Webengage from audience segmentation to implementation of multi-channel journeys across touchpoints
- Operational campaign set up across all funnels (social submission, tracking set-up, analytics alignment, asset delivery)
- Ongoing monitoring and improving of campaign set up and performance through A/B tests and MVTs
- Responsible for analyzing the performance of the ongoing campaigns, preparing daily/monthly analysis and reports in accordance with KPIs
- Controlling and monitoring of ROI and CPA based on planned KPIs
- Planning, implementation and monitoring of affiliate marketing activities
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
