TO THE NEW Pvt. Ltd. - Assistant Manager/Senior Executive - Marketing

About TO THE NEW :

TO THE NEW Pvt. Ltd. is a digital technology company helping organisations in building disruptive products or solutions. We act as a one-stop solution in the Digital Transformation journey of our clients, because of our deep expertise in experience design, cutting-edge open source technologies across web, mobility and CMSs, diverse cloud infrastructures, DevOps, Big Data, Analytics, Quality and Test automation combined with proven experience in Agile Software development.

- We are continuously helping organisations spread across the globe, from Product Start-ups to Fortune 500 conglomerates in building disruptive and innovative solutions. Our team of passionate software craftsmen, technology geeks, cloud experts, DevOps engineers, automation experts and creative mavericks have transformed businesses of more than 300 companies spread across 30 countries.

Role :

- We are looking for a talented marketer to execute marketing initiatives with an objective to increase brand awareness. You'll be a key part of the marketing team, building thoughtful and insightful content that includes blogs posts, white-papers, case studies, info graphics, web copies, webinars, bylines, sales collateral, presentations, videos and more. You'll decide the best way to present content to our audience, keep track of metrics associated with your work, and use the content to grow our audience and leads.

Responsibilities :

- Responsible for creating and promoting premium marketing resources such as whitepapers, eBooks and blogs

- Create, run, and manage multiple campaigns for various service lines of TO THE NEW to increase the brand awareness.

- Collaborate with the team to brainstorm topics and come up with business centric ideas, to improve the ROI on the marketing efforts

- Develop fresh content ideas and draft creative and engaging social media copies across different networks such as Twitter, LinkedIn, Facebook etc.

- Implement an integrated Branding and Public Relations plan catering to internal and external audiences and aligned to the overall TTN brand

- Re purposing and creating marketing assets which are shareable and downloadable

- Collaborate across design, engineering, sales, and support teams to identify the scope for new content that adds to the customer experience.

- Stay updated with industry best practices and implement strategies to increase Brand reach

Must Have:

- MBA / MA/ Masters in Mass Communication with 2-5 years of relevant experience preferably in the IT sector

- Self-motivated with a passion for content and digital marketing

- Understanding of key metrics to measure the success of content marketing initiatives

- Multitasker with an ability to get the job done with minimal supervision

- Excellent written and verbal communications

- Knowledge of marketing automation software and blogging software

- Must have experience in creating and running campaigns for IT/ITes services

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