About TO THE NEW

TO THE NEW (TTN) is a new-age Digital Technology Services Company providing digital transformation, digital marketing and digital analytics services to large enterprises in varied domains. We cover the full spectrum of Digital Marketing Services ranging from SEO, Social Media, Content Marketing to Marketing Automation and Digital Analytics.

Founded in 2008, TO THE NEW is one of the fastest-growing companies with a growth rate of over 60% since 2017. The company's passionate team of 2500+ "Newers" is spread across its headquarters in Singapore and delivery centers in Delhi, Dehradun, Dubai, NYC, and Sydney. TO THE NEW is a 8-times winner of the prestigious Great Place to Work award. The company has also been recognized as one of India's Top 100 Companies to Work For, and is among the Top 50 IT Workplaces in India.

Responsibilities

- Own the delivery of B2B and technology marketing projects at TO THE NEW including formulation and execution of content and digital marketing strategy

- Support in proofreading and editing technology content assets; ensuring that they are framed for CXOs and audiences of the target country for which such content is written such as US, AU, India and so on

- Servicing the clients and ensuring seamless delivery of the projects according to their needs

- Liaise with internal digital marketing teams including - SEO, Social Media, Media, Creative, and Motion Graphics. Debrief them about the project requirements and evaluate the deliverables as received by them before sharing with the clients

- Analytical mindset with ability to create reports and present to clients as required

- Conduct regular sync-ups and meetings with internal teams and clients to keep track of relationships and progress of projects

- Continuously oversee current revenue and ensure its consistent growth over time

- Mine and penetrate the accounts through effective nurturing and relationship-building

- Develop fresh content ideas and draft creative and engaging social media copies across different networks such as Twitter, LinkedIn, and Facebook

- Stay updated with industry best practices and implement strategies to increase demand

Requirements

- Worked in the Corporate / Business marketing team of IT services / technology companies

- 3-6 years of technology marketing experience

- Ability to review and edit technology content in different formats such as whitepaper, blogs, videos and more for different audiences

- Understanding of digital marketing concepts like SEM, SEO, and Social Media

- Understanding of tools in social media, listening, marketing automation is a big plus

- Understanding of email marketing including strategy and setup is good to have

- Outstanding abilities in both spoken and written communication.

- A doer with a passion for content, B2B and digital marketing

- Ability to think on their feet and have a solution-centric approach

- Experience in demand generation is a plus