12/04 Anuradha Mukherji
Consultant at Tjori

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Tjori - CRM Marketing Role (1-3 yrs)

Delhi Job Code: 70605

Responsibilities:

- Plan and execute email, SMS & Push Notification campaigns

- Formulating and executing the CRM strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with the Revenue, Product, Tech and UX teams

- Conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle

- Assist in developing consumer segmentation campaign plans to drive customer retention, engagement and to achieve KPI's

- Drive and monitor A/B tests and data driven experiments

Skills/Competencies Required :

- Experience in campaign planning, execution and measurement process

- Must have hands-on experience of SQL and should be comfortable in handling large volumes of data

- Quick learner and highly action oriented with the ability to work in a fast paced and dynamic environment

- Previous work experience with an ecommerce/startup/early stage companies preferred

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