Recruitment Lead at TimesPro
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Times Professional Learning - Deputy Manager - Social Media (4-7 yrs)
Preferably looking at Immediate joiners & candidate from Western Suburbs, Mumbai.
Responsibilities (indicative list):
- Overseeing a company's interactions with the public by implementing social media platforms' content strategies
- Designing and implementing social media strategy to align with business goals
- Execute brand campaigns, oversee community growth, and manage employer branding initiatives
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Coordinate influencer activities to enhance brand visibility and engagement
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company's social content
- Create editorial calendars and syndication schedules
- Identify and implement new tools that foster growth and enhance marketing efficiency
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments to manage reputation, identify key players and coordinate actions
- Develops recommendations on how to respond to complex and sensitive social media inquiries and issues and reviews them with Communications management
- Source and manage vendors to ensure cost-effective yet impactful results in marketing initiatives
Required Skills:
- Proven working experience in social media marketing or as a Digital Media Specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
