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15/11 Neeharika Kapoor
Recruiter at Times Internet

Views:377 Applications:70 Rec. Actions:Recruiter Actions:0

Times Internet - Senior SEM Role (3-6 yrs)

Delhi/NCR/Gurgaon Job Code: 17670

- Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Act as the central POC for SEM growth excellence

- Track, report, and analyse website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

- Optimize copy and landing pages for paid search engine marketing campaigns

- Perform ongoing paid keyword discovery, expansion and optimization

- Run detailed keywords analysis, attribution and Search query reports

Experience:

- 3-4 years of Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing

- Hands on experience on Doubleclick Search.

- Experience with Data driven attribution, Keyword analysis and Search query reporting

- Well-versed in performance marketing, conversion, and online customer acquisition

- Up-to-date with the latest trends and best practices in search engine marketing

- In-depth experience with bid management tools ( Marin, Kenshoo )

- Experience with website analytics tools (e.g. Google Analytics, Omniture)

- Strong analytical skills and experience generating SEM reports

- Familiarity with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- BS/MS degree in Marketing or a quantitative, test-driven field

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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