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10/11 Azeem
Human Resource at Times Internet

Views:357 Applications:195 Rec. Actions:Recruiter Actions:7

Times Internet - CRM Marketing Specialist (1-3 yrs)

Gurgaon/Gurugram Job Code: 135745

- Plan and execute multi-channel email, push notification, In-app nudges and SMS campaigns for the entire customer base through automation tools.

- Ensuring proper capturing of user data points for effective campaign reach.

- Create user segments to drive engagement, cross-sell, retention etc.

- Understanding of running multivariate and multi-channel campaigns.

- Sound analytical skills to report regular campaign metrics and impact on business metrics.

- Regular campaign reporting across customer success metrics like engagement, retention, cross-selling etc.

- Good copywriting skills

- Experience in running marketing automation tools like Clevertap, Webengage, Mailchimp, Gupshup etc.

- Experience in delivering high volume and quality campaigns on emails, push notifications and SMS in a fast-paced environment.

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