- As a Lead Content Coordinator specializing in Digital Marketing support, you will play a leadership role in shaping the integrated marketing and communications strategy across various channels. Your responsibilities will include :

- Team Leadership : Lead and mentor a team of Program Coordinators, providing guidance, support, and fostering a collaborative work environment.

- Strategic Planning : Develop and implement comprehensive strategies for marketing channels such as Facebook, LinkedIn, Display, and emailers, etc to enhance brand visibility and engagement.

- Content Ownership : Take ownership of communication flows on the website, brochures, landing pages, PR releases, blogs, etc ensuring consistent and compelling messaging aligning with the brand's vision.

- Testing and Optimization : Oversee ongoing testing to evaluate the effectiveness of different communication lines for executive education programs

- Collateral Creation Oversight : Leverage your expertise to oversee the creation of impactful brochures and digital assets, ensuring alignment with overall marketing goals.

- Task Management and Oversight : Ensure the team adheres to established processes and demonstrate proven task management capabilities to ensure the timely completion of projects.

- Cross-Team Collaboration : Facilitate effective communication across teams to ensure seamless workflow and timely project delivery.

- Timeline Adherence Oversight : Ensure that all marketing and communication efforts adhere to agreed timelines, managing expectations with various stakeholders.

- Stakeholder Collaboration : Oversee collaboration with different stakeholders, conduct feedback rounds, and use insights to enhance creative outputs.

- Brand Compliance Oversight : Act as a brand champion both internally and externally, ensuring full compliance with brand guidelines and messaging across all solutions.

- Market Intelligence : Provide leadership in keeping abreast of market developments and competitor strategies to inform and enhance performance marketing strategies.

- Expertise And Qualifications

Requirements :

- Minimum 5+ years of experience with a Min bachelor's degree. Proficiency in English is a must

- Proven leadership experience in marketing communication, with a focus on digital marketing activities and having led a team

- Demonstrated experience in team management, account management, and client coordination. Client servicing background is a plus.

- Ability to maintain cross-functional team relationships and foster a collaborative environment.

- Very good understanding of what works and what doesn- t work in creatives for performance marketing

- Having an experimental mindset for creatives to enhance creative conversion metrics

- Proactive approach to recommending new communication strategies for digital marketing

- Strong organizational and time-management skills.

- Excellent written and verbal communication skills.

- Familiarity with creating brochures and digital assets in bulk is an added advantage.

- Familiarity with creative briefs and understanding of marketing channels is a plus

- Should be adept at Excel and task management tools such as Asana

- Should be able to take data backed creative decision