Recruitment Executive at Times Group
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Times Group - Google Adwords Specialist (5-8 yrs)
- Manage performance campaigns on, Google Search, Discovery and remarketing Develop campaign structure according to the programmes requirement.
- Monitor and control cost metrics like CPL, CAC under given benchmark Team player to work with cross functional team to get the creative
- Landing page according to the need Continuously campaign monitoring since spend goes 24/7 hr manner
- Optimize marketing bids and campaign strategies to maximize the ROI Writing ad copies for search campaigns, in-dept understanding on what type of copies works on Facebook, LinkedIn and able to modify/ write the same if required.
- External Skills And Expertise
Requirements :
1. Minimum 4 years in managing performance marketing campaigns, delivering quality leads from Google
2. Maintaining cost metrics like CPL/ CAC.
3. Excellent hands-on experience on Google search campaigns, keyword bidding, Quality score and maintaining the delivery and cost metrics together
4. AdWords certified professional, Exposure on other biddable media platform like DoubleClick, DV360, Agency desk( MediaMath) preferred
