Company Background :

Threefold is a conference company producing more than 4 - 6 events a year attracting some 2,000 senior executives per year globally. Threefold is a growing organisation with expertise in the following areas: automotive, real estate, retail, hospitality and security. Our sponsors include the world's leading technology and service providers such as HPCL, Exxon Mobil, Autocop, SSAB, Intel, SKF, Hella Lighting, Stratasys, Dow Chemical, Adani etc. The company has a unique culture of empowerment and a strong belief in the personal development of employees at all levels of the business. Our flagship events include Commercial Vehicle Forum, Two Wheeler Forum, Passenger Vehicle Forum and SPOT Forum.

Position : Digital Marketing Executive

Reporting to : Project Director

Works in conjunction with: Conference Producer

Roles and responsibilities for the position

Planning : 

- Planning digital marketing calendar every 2/3 months for an upcoming conference/event

- Plan organic and inorganic marketing campaigns, including web, SEO, social media and display advertising

- Work in conjunction with conference producer to ensure that relevant copy is received for promoting conference program

Execution : 

- Execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Maintain our social media presence

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

- Identify relevant media partners and tie up with them for barter agreements

- Collaborate with internal teams to create digital marketing collaterals, landing pages etc

- Collaborate and coordinate with agencies and other vendors

- Continuously evaluate emerging trends and technologies and provide perspective on what new can be done

- With time develop understanding of database and develop skills and ability to manage database across company events

Manage - Brand design and Graphic Designer

- Take direct reporting from graphic designer w.r.t marketing collaterals, giving him design inputs and managing his to do list

- Ensure all the marketing collaterals are in line with the brand guidelines and standards

- Guide graphic designer in developing event collaterals for the event execution day.

- Utilize strong analytical ability to evaluate and project manage own and designer's work schedule

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