Manager - Operations at Thought Frameworks
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Thought Frameworks - Executive - Digital Marketing (1-2 yrs)
Immediate Joiner - Digital Marketing Executive
Job brief :
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
What does a Digital Marketing Executive do?
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Should be a great communication expert who understands the brand.
Responsibilities :
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Remarket effectively based on data analysis
- Communicate and emphasize our brand's mission and vision.
Requirements :
- 1 to 2 years proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Graphic designing
- Video editing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, pixel)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Working knowledge of HTML, CSS, and JavaScript development and constraints (optional)
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
