13/08 Utkarsh Goyal
HR at The KnottyTales

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TheKnottyTales - Senior Associate/Assistant Manager - Digital Marketing (2-4 yrs)

Noida Job Code: 86853

Job Responsibilities

- Launch optimized online advertisements to increase company and brand awareness.

- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.).

- Ensure content becomes an effective means to acquire, engage and retain users, and generate significant word-of-mouth and shareability.

- Develop a differentiated content strategy with a strong emphasis on user-generated content.

- Actively involved in SEO efforts (keyword, image optimization, etc.).

- Provide creative ideas for content marketing and update website.

- Measure the performance of digital marketing efforts using a variety of Web analytics tools.

- Develop and monitor analytics to track what content is working, analyse gaps and incorporate learning into the content calendar.

- Strategize and come up with marketing solutions for not only driving traffic but also building a stronger presence across verticals.

Qualifications and Skills

- 2 - 4 years of relevant experience in managing digital marketing for an organization.

- Experience of handling various digital channels such as Google Adwords, SEO, SEM, Social Media Channels (Facebook, Instagram, etc.).

- Experience of developing and implementing the strategy for digital marketing channels for the organization.

- Strong strategic thinking and a mind bent towards recognizing problems and coming up with innovative solutions.

- Excellent communication and collaboration skills.

- Passionate and have an entrepreneurial instinct.

- Strong analytical and problem-solving skills.

- Ability to work within deadlines, enthusiast, flexible to changes, ability to deal with more than one project.

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