HR at The Whole Truth Foods
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The Whole Truth - Copywriter (1-6 yrs)
Role : Copywriter
Experience : 2-4 years
Location : Mumbai
CTC : 4-7 Lakhs
About TWT :
- The Whole Truth (TWT) is India's first 100% clean label food brand. We create food so clean, we list each and every ingredient that goes into it, upfront. Not hidden at the back in a microscopic font.
- In the name of 'healthy', we're all being sold a bunch of self-serving half-truths by food brands all around us. TWT plans to change that. The 4-5 ingredients listed on the front of their packs are the only things that go into their food. Anything else is a strict no.
- No added sugar, no chemicals, no sweeteners, no hiding, no bullsh- t. Just a handful of simple, natural ingredients your mom would approve of.
- We believe that good health starts with good, clean food. That's why we- re creating what will perhaps be the world's most-authentic, most-trusted food brand.
Funding Situation :
We recently closed a $6 million Series A round led by Sequoia Capital, with participation from Matrix Partners India and Sauce.Vc, along with a clutch of marquee angels like Flipkart CEO Kalyan Krishnamurthy, Udaan co-founder Sujeet Kumar and BharatPe co-founders Ashneer Grover and Shashvat Nakrani. Angels in the company include Zerodha co-founder Nithin Kamath and Swiggy co-founder Sriharsha Majety.
About the job :
We do a LOT of content! From Insta posts to blog posts to explanatory web-pages to digital ads (both static and video). And we are very particular about maintaining a high quality of output with respect to design and copy.
Our current Instagram following is 166k and we have ~15k subscribers on YouTube.
We do a lot of informative posts - formats for which are pre designed. Here are a few -
We also do a lot of fun/trending memes and don- t mind experimenting with new formats. We- d love inputs in terms of how the creative would look given the copy to be added.
- Proven work experience as a Social Media Copywriter or similar role
- Hands-on experience using various social media platforms to advertise
- Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
- Familiarity with online paid advertising
- Ability to deliver creative web content (text, image and video)
- Excellent communication skills
How to apply :
Send in your resume with a single word/pdf doc that showcases your work.
The Whole Truth
Check us out here: https://www.instagram.com/thewholetruthfoods/