Manager HR at Phoenix Marketcity
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The Phoenix Mills - General Manager - Marketing - Hospitality (10-15 yrs)
1) Formulate an overall marketing strategy for the project in order to increase the trading density and maximize revenues
2) Formulate the marketing calendar for the year in terms of the marketing initiatives, branding, and promotional activities
3) Formulate the annual marketing budget on detailed revenue and expense projections; with inputs from Advertising and PR, Revenue Maximization & New initiatives, and in line with the overall marketing strategy
4) Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies
5) Review and approve the annual events calendar at the beginning of the year in coordination with the Director
5) Finalize/ approve and monitor the adherence to the monthly calendar of events
6) Review the detailed plan for revenue maximization through signages, finalize the rates for the same
7) Ensure that all permissions/ licenses from local municipal authorities/ government and other regulatory bodies for events, signages, hoarding and all other marketing interventions are in place, in coordination with the Liaison team
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