Co-Founder at The Pet Vibes
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The Pet Vibes - Marketing Analyst (1-3 yrs)
Marketing Analyst
- Conduct thorough analysis of market trends, competitor strategies, and consumer behavior to identify opportunities for growth and optimization.
- Utilize data analytics tools and techniques to measure the performance of marketing campaigns across various channels (e.g., social media, email, digital advertising).
- Develop and maintain dashboards and reports to track key performance indicators (KPIs) and provide regular updates to the marketing team and senior management.
- Collaborate with cross-functional teams, including marketing, product, and sales, to align strategies and initiatives with business objectives.
- Generate actionable insights from data analysis to inform marketing strategies, segmentation, targeting, and positioning.
- Support the implementation of A/B testing and experimentation to optimize marketing efforts and drive continuous improvement.
- Stay updated on industry trends, best practices, and emerging technologies in marketing analytics.
