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13/10 Hitesh Chauhan
Senior Manager - Partnerships at The Media Ant

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The Media Ant - Manager - Media Buying (1-3 yrs)

Bangalore Job Code: 238371

Key responsibilities:

1) Effectively runs the day to day planning and buying on key accounts.

2) Builds and develops media owner relationships in order to drive market leading planning for clients.

3) Develop digital media plans and approach basis consumer insights and digital media dynamics

4) Create and maintain media plans, flowcharts, buying guidelines, budget summaries, plan implementation and competitive reports

5) Competitive data mining & formatting. Creating competitive reports from excel to power point to derive insights from data

6) Manage the day-to-day implementation, optimization, and performance of on-going campaigns. 


7) Assist in strategic analysis of campaigns


8) Manage day-to-day client interaction along with the final plan presentation to the client

9) Manages a team who handles plan Creation & Optimization, Campaign Tracking

10) Contribute to new business presentations and analysis through insights, media plans, and innovations

11) Engage with teams within and outside of the agency, to develop a synchronous and harmonized working relationship that makes work efficient, productive and fun!

Everyday Job Involved:

A) Negotiating best rates from the media owners and other vendors

B) On-time execution, monitoring, and reporting of the campaigns

C) Achieve profitability of their respective media verticals

Skills and experience required:

1) 3 - 5 years of Digital media planning and buying experience

2) High ownership and drive to solve problems

3) Thorough understanding of the media process, media department and inter-department relationships

4) Knowledge and application of media systems, planning concepts (reach, frequency, Performance, etc.) packages and data bases

5) Hands on knowledge of third party trackers like Appsflyer, Sizmek, Branch etc.

6) Excellent written and verbal communication

7) Have a solid understanding of social and digital platforms and their evolution across geographies and demographics

About The Media Ant :

The Media Ant is a 10-year-old media agency specifically for SMEs and Startups. We are the only agency in the country that offers complete Media Planning, Buying, and Execution online through the portal www.TheMediaAnt.com Extensive use of technology has enable us to service more than 500 brands across the country with a small yet highly efficient team.

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