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20/05 HR
HR Manager at The Khel Group

Views:449 Applications:201 Rec. Actions:Recruiter Actions:138

The Khel Group - Manager - Marketing/Customer Retention (5-10 yrs)

Mumbai Job Code: 119572

Customer Retention Manager


Job Description :


- The candidate will be expected to drive Customer Retention across all Channels and Products at Sachar Gaming Pvt. Ltd.

- S/he will be responsible for developing strategic programmes and analysis and insight from all customer related processes including CRM and Loyalty.

- The role requires her/him to have strong strategic, creative and organisational skills and a passion for deriving insight from data.

- A keen interest in the skill-based Games industry is also expected.

Responsibilities :

- Strategic planning of all Customer Retention Programmes

- Identify opportunities to increase repeat purchase rates and drive incremental revenue from existing customers

- Manage customer segmentation and set KPIs accordingly

- Develop communications strategy in coordination with overall customer behaviour

- Manage the customer communication programmes across multiple mediums : Email, SMS, Whatsapp, Push Notifications, Social Channels and track and measure performance and impact

- Responsible for Campaign Calendar and Campaign Management tools

- Ownership of all CRM, Database and Campaign analysis and reporting

- Forecast, manage and monitor Retention Budget and meet Retention milestones and targets

Skills & Education Required :

- Proven experience in managing and coordinating multi-channel retention campaigns

- Excellent database / CRM knowledge and expertise in analysing data

- Ability to manage and coordinate annual retention budget

- High levels of accuracy and attention to detail

- Inquisitive and motivated to understand customers

- Strong written, verbal communication and presentation skills

- At least 5-6 years of experience in customer engagement and retention

- Degree educated (specialisation in Business Statistics or Maths or Engineering preferable)

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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