The Khel Group - Manager - Ad Operations (3-6 yrs)
Role Objective :
The Senior Executive Performance Marketing will be responsible for ensuring the media spends on Facebook and Google delivers the expected User Acquisition at the targeted CPA and delivers ARPU
Job Location : Art Guild House, Next Phoenix Market City Mall, Kurla (Mumbai)
Responsibilities :
1. Analyze monthly and quarterly data sets, trends to understand which campaigns on Facebook and Google are giving the best returns and identify campaigns where the conversion rate is less than average and drilldown to evaluate the reasons
2. Identify geographies and newer avenues for customer acquisition on an ongoing basis
3. Finalize monthly Acquisition Campaigns (on-going and new) basis the targets to be achieved quarterly and business seasonality
4. Track and monitor reach, impressions, traffic, registration and deposits (value, frequency) and ARPU for timely course correction
5. Monitor conversion rate of Traffic to Registration, Registration to FTD on a weekly basis and evaluate communication and engagement strategy of Retention team
6. Monitor communication strategy deployment and monthly targets to plan necessary course correction wherever required
KPI's :
1. CPA
2. FTD
3. ARPU (D0-D30)
Experience & Education :
1. Minimum 4-6 years- experience in managing Facebook and Google Ads
2. Online Gaming company background would be preferred
3. Has managed high budgets and high customer acquisition volumes
4. Has bachelors/masters or equivalent degree in Mass Media or Communications
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