Founder at The Grey Dots
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The Grey Dots - Assistant Manager - Digital Marketing (1-3 yrs)
Essential Duties and Responsibilities
- Analyze and assess the performance of online advertising campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy
- Develop and maintain effective paid search campaigns - continually optimize through ad copy testing, keyword analysis, and bidding strategy
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm and execute new and creative growth strategies
- Create and execute marketing campaigns to increase retention of existing users
- Analyze the performance of all Marketing campaigns and suggest improvements
- Improve the overall performance by focusing on various stages in user journey (funnels)
- Responsible for delivering on key marketing KPIs for clients
Competencies
Strategic - Ability to deliver results in ambiguous situations with limited direction; follows through on action items without follow up; self-motivated and driven to create business value; entrepreneurial approach to problem solving; willingness to take calculated risks.
Analytical - Synthesizes complex or diverse information; collects and researches data; designs work flows and procedures; conceptualizes complex problems through sensible decisions
Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions;
Intelligent - Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas;
Education and/or Experience
- Bachelors/Masters degree
- Strong analytical and problem solving skills
- Proficient in Excel
Experience: 1-3 years
Candidates available for immediate joining will be preferred.
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