Head of Recruitment at The Gate Academy
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The Gate Academy - Analyst - Digital Marketing (2-5 yrs)
- Leverage Google Analytics or similar analytical solutions to perform website analysis to identify areas of opportunity.
- Conduct secondary research on the brand data with multiple permutations and combinations to define our Target audience precisely
- Build point-of-views and recommend strategies for opportunities to improve
- Get a holistic understanding of LeadSquared data along with web analytics
- Generate reporting framework for daily, weekly, and monthly.
- Make data segments and present the missing dots.
- Perform competitively and industry assessments & analysis to identify gaps & areas of opportunities
- Present Findings & Insights to the internal stakeholders.
- To be constantly on the lookout for ways to enhance business impact, backed by data
Qualification :
- Course in Data analytics is preferred.
- Minimum 2 years of exp.
- Working knowledge with Google Analytics, AppsFlyer, LeadSquared, and Web Trends to conduct complex website or mobile app analysis
- Basic knowledge of key industry trends and various industry-specific KPIs & metrics
- Good with Data Visualization & Storytelling
- Good Presentation skills
- Experience with carrying out secondary research for a client and providing actionable recommendations based on the findings
- Demonstrates critical thinking & analytical skills
- Good team player
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