07/09 Anita Saroj
HR Executive at The Contrast

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The Contrast - Executive - Digital Marketing (0-1 yrs)

Mumbai/Navi Mumbai Job Code: 90041

Digital Marketing Executive


- Assist in the formulation of strategies to build a lasting digital connection with consumers

- Plan and monitor the ongoing company presence on social media

- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

- Be actively involved in SEO efforts

- Prepare online newsletters and promotional emails and organize their distribution through various channels

- Provide creative ideas for content marketing and update website

- Collaborate with designers to improve user experience

- Measure performance of digital marketing efforts using a variety of Web analytics tools

- Acquire insight in online marketing trends and keep strategies up-to-date

- Maintain partnerships with media agencies and vendors

Requirements :

- Proven experience as Digital Marketing Executive or similar role

- Excellent understanding of digital marketing concepts and best practices

- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM

- Working knowledge of ad serving tools

- Perfect knowledge of web analytics tools

- Skills and experience in creative content writing

- Analytical mindset and critical thinking

- Excellent communication and interpersonal skills

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