Head - Human Resource at ABANS Group
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THE ABANS GROUP - Chief Marketing Officer (5-12 yrs)
Position: Chief Marketing Officer (CMO)
Overview:
As the Chief Marketing Officer (CMO), you will be responsible for developing and executing strategic marketing initiatives to drive growth, enhance brand awareness, and ensure alignment with overall business objectives. You will lead a team of marketing professionals and collaborate closely with other departments to develop and implement comprehensive marketing strategies across various channels.
Responsibilities:
1. Develop and execute marketing strategies to drive customer acquisition, retention, and revenue growth.
2. Build and manage the marketing team, providing guidance, mentorship, and support to achieve departmental goals.
3. Collaborate with the executive team to align marketing initiatives with overall business objectives and revenue targets.
4. Conduct market research and analysis to identify emerging trends, customer needs, and competitive landscape.
5. Develop and maintain brand identity, ensuring consistency across all marketing channels and communications.
6. Oversee the creation of marketing materials, including advertisements, collateral, website content, and social media posts.
7. Manage digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns.
8. Analyze marketing performance metrics and KPIs to assess effectiveness and make data-driven decisions.
9. Cultivate strategic partnerships and collaborations to expand brand reach and market presence.
10. Stay abreast of industry developments and best practices to continuously improve marketing strategies and tactics.
Requirements:
1. Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
2. Minimum Five years of Fintech Experience is ideal.
3. Deep understanding of marketing principles, techniques, and best practices.
4. Strong analytical skills and proficiency in marketing analytics tools and platforms.
5. Excellent communication and interpersonal skills, with the ability to influence and collaborate across departments.
6. Strategic thinker with the ability to translate business goals into actionable marketing strategies.
7. Experience managing budgets and allocating resources effectively to achieve marketing objectives.
8. Demonstrated ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
9. Creative thinker with a passion for innovation and driving results.
