Testbook.com - Executive - Search Engine Optimization (1-4 yrs)
SEO Executive
Job Description :
1. Perform site-level optimization : improving site structure, page construction, compelling SEO copywriting, updating metadata
2. Perform keyword research: keyword lists and content/keyword mapping
3. Take sole responsibility for various SEO campaigns where required.
4. Prioritize SEO initiatives for the most impact
5. Communicate changing organic search landscape
6. Benchmark competitors' SEO efforts
7. Monitor SEO performance and maintenance on a regular basis
8. Must have Online SEO tools knowledge like Moz, Ahrefs, or SEM rush
9. Making Monthly/weekly SEO reports
10. Highly organized, quick learner, proactive, persistent, accurate, and with a positive attitude.
11. Strong interpersonal communication skills
12. Ability to prioritize on-site and off-site activities for maximum SEO impact
13. Analyze competitor backlink profiles
14. Act as evolving knowledge base for scalable link-building best practices.
15. Ability to analyze backlinks.
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