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22/06 Testbook
HR at Testbook.com

Views:28 Applications:11 Rec. Actions:Recruiter Actions:1

Testbook - Growth Associate (1-2 yrs)

Chennai/Mumbai/Navi Mumbai Job Code: 219593

Job Description :

- Developing effective content-driven plans including development of influencer marketing calendar, content pitch and delivery

- Growing the categories like GATE, UPSC, SSC, Teaching, Railways, Banking, Defense through Influencer channel

- Executing Branding & Performance campaigns

- Coordinating with influencers and crafting custom promotional content by understanding their marketing style

- Ideate creative content (text, image, and video)

- Day to day account management, including the review of influencer trackers, reports, recaps, maintaining database invoices, budget management, etc

- Track daily revenue and engagement through attribution platform and internal tools

- Initiate, collaborate groom the influencer community including reaching out to new influencers, activating existing influencers, and build and maintain a strong relationship

- Research, locate, and engage potential influencers across all channels to build a pipeline of talent

- Managing on-going influencer/brand ambassador programs

Engaging with top micro-influencers operating in India across regions/sectors/platforms

- Generating recap materials post-campaign execution to measure and evaluate the value, including ROI and performance metrics

Requirements :

- Graduation/MBA

- 6 months - 1 year of working in an influencer ecosystem for edtech/e-commerce/startups.

- Strong Negotiation Skills. Past experience in Influencer Marketing/B2B sales preferred.

- Very deep business acumen and a strong problem solver.

- Highly driven and resourceful candidate (fast-paced start-up experience preferred)

- Excellent data analysis, data interpretation, and first principle problem-solving approach

- Ability to take initiative in a constantly changing work environment with getting-things-done and a generalist do-what-it takes mindset

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