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04/11 Sonal Ojha
HR Recruiter at Testbook

Views:218 Applications:69 Rec. Actions:Recruiter Actions:0

Testbook - Branding Manager (1-5 yrs)

Delhi/Jaipur/Lucknow/Patna/Pune/Allahabad/Bhagalpur Job Code: 241680

Branding Manager 


Job Description :

- Branding Manager will improve brand visibility and awareness. He will be responsible for all BTL branding/awareness generating activities.

- Branding Manager will plan the marketing calendar along with city head and central leadership and get sign-off on budgets.

- Co-branding with Library/ Book stores/ Photocopier/ Cyber cafes/ Food stalls, Branding on autos

- Awareness activities Posters, Tricycle, Newspaper flyers, E-rickshaw, Pole banner/ cloth banner, Umbrella

- Branding Manager will do PR activities with newspapers and local influencers to improve brand awareness at low cost.

- Branding Manager will tie-up with various marketing agencies to get various activities done.

- He will be proactive in getting the work completed at the lowest cost possible.

- Branding Manager will determine the ROI of all the above activities for regular modifications in the monthly marketing calendar.

Eligibility Criteria :

- Detailed knowledge of Branding and awareness build activities

- Marketing agency tie-ups/ knowledge, Multi-stakeholder management

- Should have exposure to branding/awareness generation for EdTech (non K-12) market

- Ideally has been associated with an agency OR has run his own agency

- Should be able to do the hard negotiations himself

- Must have prior experience as he will be running as soon as he is onboarded

What is the culture like :

- Small team of 2 operations people per city.

- Need to extract effort from low-paid resources

- Should be ok to work odd hours and put in 100% effort

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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